HRAIR KHOSHAFIAN
Design that reaches the market
Commercial footwear collections from concept to final design handover
SADEEM
Signature silhouette
A daring, imposing silhouette balanced by a precise and elegant line
DORA
Convertible comfort
Derby and loafer codes simplified into a comfortable hybrid with a foldable back
FONDA
Versatile elegance
A confident, elegant silhouette designed for versatile everyday use
PROCESS / DEVELOPMENT
FROM LINE TO PRODUCT
Silhouette, construction and proportion refined from the first sketch to final design handover
DESIGN PROCESS
CLEAR DECISIONS FIRST
Silhouette, materials, construction and cost must work together
01 / Define
Understand the customer, market and price.
02 / Code
Establish a distinct design language.
03 / Develop
Refine the silhouette, materials and collection.
04 / Handover
Deliver the approved final design package.
CAPABILITIES
WHAT I DO
Collection direction and range building
Footwear and leather-goods design
Design codes and product identity
Product development and refinement
Final design documentation and handover
ABOUT
CRAFT, THEN DESIGN
A third-generation shoemaker, I began learning the craft at 13 in my father’s workshop, from pattern making, stitching to lasting and finishing a product. That hands-on understanding of the full manufacturing process shapes my design decisions and helps prevent costly mistakes.I later studied footwear design and pattern making in Italy.Today, I develop women’s footwear collections for European and GCC markets.
